1 00:00:01,681 --> 00:00:03,014 IT'S AN UNSETTLING TIME FOR THE DAIRY INDUSTRY -- AND ITS FORCING FARMERS TO 2 00:00:03,016 --> 00:00:03,581 DAIRY INDUSTRY -- AND ITS FORCING FARMERS TO MAKE SOME 3 00:00:03,583 --> 00:00:04,448 -- AND ITS FORCING FARMERS TO MAKE SOME TOUGH DECISIONS -- 4 00:00:04,450 --> 00:00:05,416 MAKE SOME TOUGH DECISIONS -- 5 00:00:05,418 --> 00:00:06,350 TOUGH DECISIONS -- 6 00:00:06,418 --> 00:00:09,520 ((HEATHER)) NEWSCHANNEL 7'S EMERSON LEHMANN JOINS US NOW -- 7 00:00:09,522 --> 00:00:10,888 NEWSCHANNEL 7'S EMERSON LEHMANN JOINS US NOW -- EMERSON -- A CO-OP IN WESTERN 8 00:00:10,890 --> 00:00:12,023 JOINS US NOW -- EMERSON -- A CO-OP IN WESTERN WISCONSIN IS 9 00:00:12,025 --> 00:00:13,291 EMERSON -- A CO-OP IN WESTERN WISCONSIN IS TAKING A PRETTY BIG STEP -- 10 00:00:13,293 --> 00:00:13,691 WISCONSIN IS TAKING A PRETTY BIG STEP -- 11 00:00:13,693 --> 00:00:14,125 TAKING A PRETTY BIG STEP -- ((EMERSON)) 12 00:00:14,127 --> 00:00:15,860 ((EMERSON)) HEATHER -- SEVERAL PEOPLE I HAVE SPOKEN 13 00:00:15,862 --> 00:00:17,195 HEATHER -- SEVERAL PEOPLE I HAVE SPOKEN WITH IN THE DAIRY INDUSTRY SAY 14 00:00:17,197 --> 00:00:18,329 SPOKEN WITH IN THE DAIRY INDUSTRY SAY IT'S AN 15 00:00:18,331 --> 00:00:22,800 WITH IN THE DAIRY INDUSTRY SAY IT'S AN UNPRECEDENTED STEP -- 16 00:00:22,802 --> 00:00:23,768 IT'S AN UNPRECEDENTED STEP -- NEWSCHANNEL 7 OBTAINED A LETTER 17 00:00:23,770 --> 00:00:23,868 UNPRECEDENTED STEP -- NEWSCHANNEL 7 OBTAINED A LETTER 18 00:00:23,870 --> 00:00:23,968 NEWSCHANNEL 7 OBTAINED A LETTER 19 00:00:24,903 --> 00:00:28,172 THE ELLSWORTH CO-OP IS SENDING TO ITS FARMERS -- ENCOURAGING THOSE WHO MAY BE 20 00:00:28,174 --> 00:00:29,373 TO ITS FARMERS -- ENCOURAGING THOSE WHO MAY BE ON THE 21 00:00:29,375 --> 00:00:30,875 -- ENCOURAGING THOSE WHO MAY BE ON THE FENCE TO QUIT THE INDUSTRY -- 22 00:00:30,877 --> 00:00:31,909 ON THE FENCE TO QUIT THE INDUSTRY -- WHILE THE SITUATION DOESN'T 23 00:00:31,911 --> 00:00:33,077 FENCE TO QUIT THE INDUSTRY -- WHILE THE SITUATION DOESN'T DIRECTLY IMPACT FARMERS HERE IN 24 00:00:33,079 --> 00:00:33,911 WHILE THE SITUATION DOESN'T DIRECTLY IMPACT FARMERS HERE IN CENTRAL WISCONSIN -- 25 00:00:33,913 --> 00:00:35,479 DIRECTLY IMPACT FARMERS HERE IN CENTRAL WISCONSIN -- FARMERS HERE SAY IT'S A SIGN OF 26 00:00:35,481 --> 00:00:37,315 CENTRAL WISCONSIN -- FARMERS HERE SAY IT'S A SIGN OF JUST HOW 27 00:00:37,317 --> 00:00:38,382 FARMERS HERE SAY IT'S A SIGN OF JUST HOW DIFFICULT TIMES ARE FOR DAIRY 28 00:00:38,384 --> 00:00:39,083 JUST HOW DIFFICULT TIMES ARE FOR DAIRY FARMERS 29 00:00:39,085 --> 00:00:40,451 DIFFICULT TIMES ARE FOR DAIRY FARMERS 30 00:00:40,453 --> 00:00:41,519 FARMERS "we know we have 31 00:00:41,521 --> 00:00:44,055 "we know we have farmers that are not sure whether they are going to 32 00:00:44,057 --> 00:00:45,389 farmers that are not sure whether they are going to exit farming this year or next 33 00:00:45,391 --> 00:00:45,856 whether they are going to exit farming this year or next year" 34 00:00:45,858 --> 00:00:47,124 exit farming this year or next year" AS MILK PRICES CONTINUE TO DROP 35 00:00:47,126 --> 00:00:49,560 year" AS MILK PRICES CONTINUE TO DROP -- 36 00:00:49,562 --> 00:00:50,461 AS MILK PRICES CONTINUE TO DROP -- AND LOGISTICAL ISSUES FORCE 37 00:00:50,463 --> 00:00:52,396 -- AND LOGISTICAL ISSUES FORCE FARMERS TO GET 38 00:00:52,398 --> 00:00:53,798 AND LOGISTICAL ISSUES FORCE FARMERS TO GET RID OF THEIR MILK -- THE 39 00:00:53,800 --> 00:00:55,266 FARMERS TO GET RID OF THEIR MILK -- THE ELLSWORTH 40 00:00:55,268 --> 00:00:56,067 RID OF THEIR MILK -- THE ELLSWORTH COOPERATIVE CREAMERY IS TAKING 41 00:00:56,069 --> 00:00:59,537 ELLSWORTH COOPERATIVE CREAMERY IS TAKING AN 42 00:00:59,539 --> 00:01:01,672 COOPERATIVE CREAMERY IS TAKING AN UNPRECEDENTED APPROACH -- 43 00:01:01,674 --> 00:01:02,974 AN UNPRECEDENTED APPROACH -- "the board put together a 44 00:01:02,976 --> 00:01:04,375 UNPRECEDENTED APPROACH -- "the board put together a small package to allow them to 45 00:01:04,377 --> 00:01:05,009 "the board put together a small package to allow them to receive their 46 00:01:05,011 --> 00:01:06,210 small package to allow them to receive their equity in the co-op earlier 47 00:01:06,212 --> 00:01:07,912 receive their equity in the co-op earlier should they sell their 48 00:01:07,914 --> 00:01:10,581 equity in the co-op earlier should they sell their cows" 49 00:01:10,583 --> 00:01:12,083 should they sell their cows" A LETTER TO FARMERS IN THE CO-OP 50 00:01:12,085 --> 00:01:12,583 cows" A LETTER TO FARMERS IN THE CO-OP -- 51 00:01:12,585 --> 00:01:13,618 A LETTER TO FARMERS IN THE CO-OP -- ANNOUNCING THE NEED TO SCALE 52 00:01:13,620 --> 00:01:14,418 -- ANNOUNCING THE NEED TO SCALE BACK 53 00:01:14,420 --> 00:01:15,152 ANNOUNCING THE NEED TO SCALE BACK PRODUCTION AND ENCOURAGING THEM 54 00:01:15,154 --> 00:01:16,621 BACK PRODUCTION AND ENCOURAGING THEM TO 55 00:01:16,623 --> 00:01:18,756 PRODUCTION AND ENCOURAGING THEM TO QUIT DAIRY FARMING -- 56 00:01:18,758 --> 00:01:20,958 TO QUIT DAIRY FARMING -- "there really is not an 57 00:01:20,960 --> 00:01:22,393 QUIT DAIRY FARMING -- "there really is not an outlet to process milk in the 58 00:01:22,395 --> 00:01:23,728 "there really is not an outlet to process milk in the state -- we felt this 59 00:01:23,730 --> 00:01:25,396 outlet to process milk in the state -- we felt this was a way to help incent our 60 00:01:25,398 --> 00:01:26,497 state -- we felt this was a way to help incent our farmers to exit the 61 00:01:26,499 --> 00:01:27,732 was a way to help incent our farmers to exit the business -- perhaps a little 62 00:01:27,734 --> 00:01:28,799 farmers to exit the business -- perhaps a little earlier than expected -- 63 00:01:28,801 --> 00:01:30,134 business -- perhaps a little earlier than expected -- for the betterment of the entire 64 00:01:30,136 --> 00:01:34,672 earlier than expected -- for the betterment of the entire patron base" 65 00:01:34,674 --> 00:01:36,874 for the betterment of the entire patron base" "that's pretty scary -- 66 00:01:36,876 --> 00:01:38,042 patron base" "that's pretty scary -- they're doing it because they're 67 00:01:38,044 --> 00:01:39,610 "that's pretty scary -- they're doing it because they're trying to help out 68 00:01:39,612 --> 00:01:40,845 they're doing it because they're trying to help out -- their farmers -- they're 69 00:01:40,847 --> 00:01:43,047 trying to help out -- their farmers -- they're facing a glut of milk they 70 00:01:43,049 --> 00:01:44,915 -- their farmers -- they're facing a glut of milk they don't know what to do with it -- 71 00:01:44,917 --> 00:01:45,850 facing a glut of milk they don't know what to do with it -- it doesn't look 72 00:01:45,852 --> 00:01:47,351 don't know what to do with it -- it doesn't look like things are going to get 73 00:01:47,353 --> 00:01:52,023 it doesn't look like things are going to get better -- very quickly " 74 00:01:52,025 --> 00:01:53,391 like things are going to get better -- very quickly " PAUL LITTMER SAYS THAT WHILE THE 75 00:01:53,393 --> 00:01:54,058 better -- very quickly " PAUL LITTMER SAYS THAT WHILE THE CO-OP'S DEAL 76 00:01:54,060 --> 00:01:55,359 PAUL LITTMER SAYS THAT WHILE THE CO-OP'S DEAL ISN'T PRETTY -- IT GIVES FARMERS 77 00:01:55,361 --> 00:01:56,093 CO-OP'S DEAL ISN'T PRETTY -- IT GIVES FARMERS AN OPTION 78 00:01:56,095 --> 00:01:57,628 ISN'T PRETTY -- IT GIVES FARMERS AN OPTION WHILE THE MARKET IS UNSTABLE -- 79 00:01:57,630 --> 00:01:59,130 AN OPTION WHILE THE MARKET IS UNSTABLE -- whole year to now we're looking 80 00:01:59,132 --> 00:02:00,998 WHILE THE MARKET IS UNSTABLE -- whole year to now we're looking at 12 to 14 dollars a eyar -- 81 00:02:01,000 --> 00:02:01,666 whole year to now we're looking at 12 to 14 dollars a eyar -- nobody knows" 82 00:02:01,668 --> 00:02:03,167 at 12 to 14 dollars a eyar -- nobody knows" A PROBLEM IN THE INDUSTRY JAMES 83 00:02:03,169 --> 00:02:08,172 nobody knows" A PROBLEM IN THE INDUSTRY JAMES JUEDES SAYS NEEDS TO CHANGE -- 84 00:02:08,174 --> 00:02:09,440 A PROBLEM IN THE INDUSTRY JAMES JUEDES SAYS NEEDS TO CHANGE -- "if we don't do something 85 00:02:09,442 --> 00:02:10,975 JUEDES SAYS NEEDS TO CHANGE -- "if we don't do something now -- everyone's going to be 86 00:02:10,977 --> 00:02:12,543 "if we don't do something now -- everyone's going to be you -- then you're not going to 87 00:02:12,545 --> 00:02:13,511 now -- everyone's going to be you -- then you're not going to have the 88 00:02:13,513 --> 00:02:15,146 you -- then you're not going to have the product" 89 00:02:15,148 --> 00:02:16,814 have the product" 90 00:02:16,816 --> 00:02:17,214 product" ((EMERSON)) 91 00:02:17,216 --> 00:02:19,684 ((EMERSON)) THE ELLSWORTH CO-OP SAYS THEY HAVE SEVERAL FARMERS WHO SAID 92 00:02:19,686 --> 00:02:20,751 THE ELLSWORTH CO-OP SAYS THEY HAVE SEVERAL FARMERS WHO SAID THEY ARE INTERESTED IN 93 00:02:20,753 --> 00:02:23,921 HAVE SEVERAL FARMERS WHO SAID THEY ARE INTERESTED IN TAKING PART IN THE PROGRAM -- 94 00:02:23,923 --> 00:02:25,323 THEY ARE INTERESTED IN TAKING PART IN THE PROGRAM -- AS FOR JUEDES AND LIPPERT -- 95 00:02:25,325 --> 00:02:26,257 TAKING PART IN THE PROGRAM -- AS FOR JUEDES AND LIPPERT -- THEY SAY THE 96 00:02:26,259 --> 00:02:27,725 AS FOR JUEDES AND LIPPERT -- THEY SAY THE INDUSTRY IS ALL IN THIS TOGETHER 97 00:02:27,727 --> 00:02:29,260 THEY SAY THE INDUSTRY IS ALL IN THIS TOGETHER -- AND THEY'RE GOING TO CONTINUE 98 00:02:29,262 --> 00:02:30,961 INDUSTRY IS ALL IN THIS TOGETHER -- AND THEY'RE GOING TO CONTINUE WORKING HARD -- WITH HOPES FOR A